About the Client
TipTop Blinds is a leading provider of premium window treatments, offering a diverse range of stylish and functional blinds that enhance any living space. With a commitment to quality craftsmanship and innovative design, TipTop Blinds delivers solutions that combine aesthetic appeal with practical benefits, backed by a dedication to customer satisfaction and attention to detail from selection through to installation.
Transforming Local Craftsmanship Into Market-Leading Brand Authority
As a quality window furnishings manufacturer in a crowded Melbourne market, TipTop Blinds needed a brand and digital presence that could turn craftsmanship into category leadership.
We developed a refined logo and visual identity that reflects the quality craftsmanship and stylish design behind every TipTop Blinds product, then designed and built a modern, conversion-focused website that showcases the full blinds range and makes it easy to book a showroom visit.
We improved organic visibility across Melbourne so more customers could discover TipTop Blinds when searching for window furnishings, developed an ongoing marketing and ads strategy, and extended the refreshed brand across packaging, magazines, and publications for a consistent, premium presence at every touchpoint.
The result was a 900% growth in showroom visitors, 30% market share captured across Melbourne’s window furnishings category, and TipTop Blinds becoming the #1 market leader in Melbourne, overtaking established competitors.
Grew showroom visitors by 900% following the brand and website relaunch.
Captured 30% market share across Melbourne’s window furnishings category.
Became the #1 market leader in Melbourne, overtaking established competitors.
Turning Craftsmanship Into Category Leadership
As a quality window furnishings manufacturer in a crowded Melbourne market, TipTop Blinds needed a brand and digital presence that could turn craftsmanship into category leadership.
Brand Not Reflecting Quality
The existing look did not communicate the craftsmanship and premium positioning that set TipTop Blinds apart from mass-market competitors.
Low Showroom Visibility
Limited search presence and weak online discoverability meant fewer customers were finding their way into the Melbourne showroom.
Established Competitors Dominating Market Share
Long-standing local competitors held the majority of Melbourne’s window furnishings market, making it difficult to stand out.
No Clear Path From Interest to Showroom Visit
The website and marketing did not effectively guide interested shoppers toward booking a showroom visit or consultation.
Transforming Local Craftsmanship Into Market-Leading Brand Authority
Impression
They made beautiful, functional window furnishings, but their brand and website did not reflect the quality and craftsmanship behind every product.
Result
We delivered a refreshed brand, website, and SEO strategy that finally showcases TipTop Blinds’ craftsmanship and design, driving customers straight to the showroom.
Final Impact
TipTop Blinds is now Melbourne’s #1 market leader in window furnishings, with showroom visits and market share both surging past competitors.
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#1
Growth in Showroom Visitors
Market Share Captured in Melbourne
Melbourne Market Leader Position
The Solution
We created a complete brand and digital strategy that reflects TipTop Blinds’ craftsmanship, drives Melbourne shoppers to the showroom, and establishes a foundation for category leadership.
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Brand & Logo Refresh
Developed a refined logo and visual identity that reflects the quality craftsmanship and stylish design behind every TipTop Blinds product.
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Website Design & Development
Designed and built a modern, conversion-focused website that showcases the full blinds range and makes it easy to book a showroom visit.
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Search Engine Optimisation
Improved organic visibility across Melbourne so more customers could discover TipTop Blinds when searching for window furnishings.
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Marketing Strategy & Ads
Developed an ongoing marketing and ads strategy to keep TipTop Blinds front of mind as they grew their market share.
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Packaging & Graphic Design
Extended the refreshed brand across packaging, magazines, and publications for a consistent, premium presence at every touchpoint.
Conversion Focused Contact Flow
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Phone
(609) 691-0145AUS Address:
Southbank VIC 3006, AustraliaPackage