About the Client
Fish Finder Tech is an Australian-owned business based on the Gold Coast, specialising in high-quality mounts, brackets, and accessories for fish finders and marine electronics. Built for serious anglers, their gear is all about strength, simplicity, and reliability on the water.
Transforming a New Brand Into a Profitable Ecommerce Engine
Breaking into a fiercely competitive niche with no existing traction, no sales history, and no digital footprint to build from, Fish Finder Tech needed a partner who could launch the brand from absolute zero.
We built a full-funnel Meta Ads system blending broad targeting, interest-based segmentation, dynamic product ads, and retargeting to build trust and convert cold audiences. Alongside this, we designed and developed a clear, conversion-focused Shopify store reflecting the brand’s practical, no-fuss ethos, and created a fresh logo and visual identity to position Fish Finder Tech as a trusted, professional player.
Our in-house creative team produced lifestyle content, UGC-style pieces, and benefit-led messaging that made technical products feel simple and accessible, while pixel tracking, Conversions API, and catalogue syncing ensured every result could be measured and optimised accurately.
The result: over 1.1 million impressions and 140K+ people reached across Australia’s fishing community, 3,200+ landing page views, an 8x return on ad spend, and sold-out SKUs within months of launching a brand-new product line.
Reached over 1.1 million impressions and 140K+ people across Australia’s fishing community.
Generated 3,200+ landing page views and an 8x return on ad spend from a standing start.
Sold out key SKUs within months of launching a brand-new product line.
Breaking Into a Fiercely Competitive Niche From Zero
Breaking into a fiercely competitive niche with no existing traction, no sales history, and no digital footprint to build from meant Fish Finder Tech needed to earn trust, educate technical buyers, and start generating sales from day one.
No Existing Audience or Data
As a brand-new business, Fish Finder Tech had no previous sales, customer data, or digital footprint to build from.
Crowded, Passionate Niche
The marine electronics market is dominated by well-known competitors and vocal, loyal communities that are hard to break into.
Technical Products Needing Education
Customers are research-driven anglers who want proof and explanation before purchasing technical gear.
Trust Had to Be Earned Fast
Without a reputation or track record, the brand had to build credibility and start generating sales from day one.
Transforming a New Brand Into a Profitable Ecommerce Engine
Impression
They wanted to launch a brand-new marine electronics business, but had no audience, no data, and no proof of demand to start from.
Result
We built a full-funnel Meta Ads system with proper tracking, catalogue syncing, and in-house creative that introduced the brand to Australia’s fishing community and converted interest into sales.
Final Impact
Fish Finder Tech went from a zero-sales start-up to a fast-growing, profitable ecommerce brand with sold-out SKUs within months.
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Impressions Across Australia’s Fishing Community
People Reached With Brand-New Messaging
Return on Ad Spend (ROAS)
The Solution
We built a complete Meta Ads system and Shopify presence designed to introduce a brand-new business to Australia’s fishing community and convert interest into consistent, profitable sales.
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Full-Funnel Meta Ads Strategy
Built a complete funnel blending broad targeting, interest-based segmentation, dynamic product ads, and retargeting to build trust and convert cold audiences.
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Shopify eCommerce Website
Designed and developed a clear, conversion-focused Shopify store reflecting the brand’s practical, no-fuss ethos.
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Brand Identity & Logo Design
Created a fresh logo and visual identity to position Fish Finder Tech as a trusted, professional player in a competitive niche.
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In-House Creative Production
Produced lifestyle content, UGC-style pieces, and benefit-led messaging that made technical products feel simple and accessible.
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Tracking & Measurement Foundations
Implemented pixel tracking, Conversions API, and catalogue syncing to measure results accurately and optimise performance.
Conversion Focused Contact Flow
Our recent projects demonstrate how we transform businesses digitally, combining design, strategy, SEO, and marketing to deliver measurable results, sustained growth, and enhanced online visibility.
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Phone
(609) 691-0145AUS Address:
Southbank VIC 3006, AustraliaPackage